AMERICANS

“What we choose to remember and what we choose to forget makes us who we are.”

The exhibition “Americans” at the National Museum of the American Indian in Washington, D.C., is a dynamic multimedia display of history and popular culture that encourages visitors to interrogate the deep and complex relationship America has with native peoples.

Organized as a series of history galleries surrounding a central hall, this 9,200-square-foot space is planned around the location of massive concrete columns, bringing coherence to the circulation and allowing for a big impact moment upon entry. Within the central gallery entitled “Indians Everywhere,” a massive steel armature embraces objects, graphics and media. From Navajo Barbie to the Tomahawk missile to sports merchandise, the diversity and magnitude of objects on display illustrates the ubiquity of American Indian iconography in every aspect of American life. 

Individual galleries entering off the central gallery address familiar, yet often misunderstood historical topics—Pocahontas, the Battle of Little Bighorn, Thanksgiving, and the Trail of Tears. 

The exhibition begins a dialogue, encouraging visitors to question the past, their feelings and personal history, thereby defining America’s future.


Project Info

Location
National Museum of the American Indian, Washington, D.C.

Completion
2017

Client
National Museum of the American Indian

Collaborators
Graphic Design: NR2154
Media Table, Website Design: Bluecadet

Photographer
Thomas Loof

Awards

2021 Rethinking the Future Award

2021 Society for Experimental Graphic Design Global Design Award

2020 Architect of the Year Award, Pop up/Temporary

2019 Chicago Athenaeum Good Design Awards

2019 Core 77 Design Awards, Built Environment

2019 Smithsonian Institution Excellence in Exhibitions Award

2019 Architecture Podium International Architecture Awards, Pop-up/Temporary

2019 American Alliance of Museums, (AAM) Overall Excellence Award

2019 World Architecture & Design Awards, Pop-up/Temporary

2018 Illuminating Engineering Society of North America, Merit Award